Social profiles are a description of an individuals’ social characteristics that identify them on social media sites such as LinkedIn and Facebook.

It is possible to profile most members of staff through a baseline social media profiling process but depending on privacy settings, information obtained can be limited. It is usually possible to ascertain the following through social media usage through Baseline Profiling:

  • Pictures
  • Friends / Contacts
  • Posts / Tweets
  • Links
  • Political / Religious / Sexual Views and opinions