Once baseline Social Media Profiling has been conducted, it is possible to set up an automatic monitoring system for staff members.

This system monitors and records social media behaviour and sentiment, creating immediate alerts if anything of concern is posted on social platforms. Such analysis is made in consultation with the company on an on-going basis to ensure topical or current areas of interest are also being considered.

Were an event to take place such as a disgruntled ex-employee looking to damage the company reputation, it would be possible to monitor and measure sentiment, so that if proactive responses were required they could be enabled more quickly, reducing reputational or financial damage to the company.